Who is behind it

True Wealth is an online wealth manager from Zurich. Oliver Herren and Felix Niederer founded it on 19 February 2013. Herren is known as a co-founder of digitec Galaxus. Niederer is a physicist and portfolio manager and runs the company as CEO.

The platform went live on 23 November 2014. Since then you can invest digital wealth there with ETFs and index funds, without a branch office.

The Basellandschaftliche Kantonalbank joined in 2016. BLKB is the custodian bank and, according to True Wealth, holds a minority stake. The bank later launched Digifolio on True Wealth technology. True Wealth AG is authorised by FINMA as a manager of collective assets and is under its direct supervision.

Since November 2022 you can add Pillar 3a on the same platform. The pension assets sit with Vorsorgestiftung 3a Digital of BLKB.

According to the timeline on truewealth.ch, assets under management first exceeded one billion francs in July 2023. In July 2025 it was two billion, across around 35,000 client relationships. In May 2026 it stood at three billion.

What 0 % management means

What stands out in the 3a offering is the product decision: 0 % own management fee on the pension assets. Transparency and low disclosed costs are the sales argument.

Anyone comparing fees on 3a securities accounts quickly notices this 0 %. The pricing page lists a 0 % management fee for Pillar 3a. Other providers often charge a management fee and fund costs together. At True Wealth, what remains are mainly the product costs of the ETFs and index funds.

In the FAQ, True Wealth states an average of around 0.12 % for the global universe and 0.21 % for the sustainable universe. On the same pricing page, Pillar 3a also shows «around 0.14 %» TER. Both figures are public; matching them against the current factsheet belongs in the pre-live check. Foreign-exchange trades go through the custodian bank. True Wealth describes mark-ups of about 0.1 % on FX volume there. The provider reports retrocessions as 0.

That is the fee observation: 0 % own management on the pension assets according to the price list, plus low ongoing fund costs — only the figures True Wealth itself publishes.

How does the company earn money then? On unrestricted wealth and the children’s portfolio, the management fee according to pricing and FAQ is 0.25–0.50 % per year, tiered by invested amount. In this model, Pillar 3a carries no management fee. It can attract clients who later also hold unrestricted wealth on the same platform. In addition, True Wealth offers the technology to banks and other partners as software as a service. BLKB safekeeps the 3a assets — custody and partnership, not a second fee list for you as an end client.

In short: in the public price lists, True Wealth’s 3a appears without its own management fee. The ongoing business runs more through paid wealth management and platform partners. The figures come from truewealth.ch and public sources. They do not replace a check of your own statement or policy.

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The fees of other 3a securities accounts are in our comparison table. If you want the figures from your own statement read, an upload is enough.
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Sources

This is not a recommendation of which account you should choose.